5 ways to overcome the media buyer blues

5 ways to conquer the media purchaser blues
As a skilled media purchaser, you&#39re responsible for buying, negotiating, and monitoring the numerous kinds of advertising area and air-time a consumer employs when establishing their brand presence. The concept is to give your customers the platform that …
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What you don&#39t know about viewability
For algorithmic programmatic buys (DSPs), viewability and final-touch CPA metrics might oppose one an additional. If a DSP is optimizing to last-touch CPA and a user visits a web site with two ad slots, 1 over the fold in a very viewable ad slot and 1 at …
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Ancestry Drives Sales, Not Awareness By way of Content Marketing
Appropriate now, it&#39s challenging to make those relationships meet the business&#39s CPA targets. “It tends to be expensive [to function with publishers],” Dalton mentioned. “Publishers want to do items on a CPM basis, and the way we … As native marketing expands, Ancestry …
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As a creating digital ad industry, how susceptible are Indian manufacturers to …
“There are two factors that are happening,” adds Swapnil Shrivastav, Head (Ad Tech) at Occasions Web. “Fraud is expanding and ad money is shifting to CPA (expense per acquisition) model. The 2nd is simply because of the first but due to a CPA model, no one …
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