Practice Excellence Editor's Corner: The Accountant and the Super Bowl

Practice Excellence Editor's Corner: The Accountant and the Super Bowl

Practice Excellence Editor's Corner: The Accountant and the Super Bowl
Some of you may know that recently Intuit awarded a small business a 30-second ad during this Sunday's Super Bowl, the second time they've done so. What you may not know is the story of how the company's accounting firm – while not the beneficiary of a …
Read more on Accountingweb.com

Are You Digging Deeply Enough Into Geographic Optimizations?
The User Location Report (AdWords): The user location report shows the performance of the actually geographies your searchers are physically in, regardless of whether that location is included within your geotargets or if they have seen ads because …
Read more on Search Engine Land

CFO Transitions: Job Changes, Week Ending April 12
On April 11, the fast-food chain announced CFO Daniel Schwartz will take over as COO of the company. Schwartz joined Burger King's C suite in 2010 and was extremely active in Burger King's expansion abroad and its return to the New York Stock …
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What Facebook's earnings mean for businesses
Brad: This is not surprising, as increased scale on Facebook typically comes with some level of increase in CPA. What advertisers will have to balance is how much of an increase in CPA they're comfortable accepting on the platform, in their pursuit of …
Read more on BizReport

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