Tag : Costs

Average AdWords Pay per Click (PPC) Costs

Embarking on a PPC (Spend Per Click) campaign is a big decision. Google AdWords dominates the sector when it comes to PPC, but how can you maximize your marketing bucks when competing with so numerous other businesses? What will the costs be for you? Google AdWords is the leader in the PPC for a cause. They provide instant visibility for…

Social Media and Marketing Costs in Action

Netflix launched its social media strategy in early 2008 and since then, social media (e.g., offers on Facebook) has emerged as one of the most effective channels for Netflix to acquire new subscribers. While the retention rates for subscribers acquired through social media could be above average (given that a user is incentivized to become sub), cost of acquisition is…