Tag : SPMD

Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark <b>…</b>

Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark … The auto brand wanted to test Facebook's effectiveness as a direct response channel, seeing how it can deliver a lower cost per action (CPA). The actions that were measured included shopping for local inventory, as well as building a car model. Here's … Read more on Inside Facebook…