Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark …
The auto brand wanted to test Facebook's effectiveness as a direct response channel, seeing how it can deliver a lower cost per action (CPA). The actions that were measured included shopping for local inventory, as well as building a car model. Here's …
Read more on Inside Facebook
The Lawyer Management Q&A: Flint Bishop
That is why you should be able to justify every element in your marketing and communications: your headline, sub headers, copy, image choice, call to action – everything. Back each up with rationale and, even better, previous examples. Being on the …
Read more on The Lawyer