Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark

Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark

Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark
The auto brand wanted to test Facebook's effectiveness as a direct response channel, seeing how it can deliver a lower cost per action (CPA). The actions that were measured included shopping for local inventory, as well as building a car model. Here's …
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The Lawyer Management Q&A: Flint Bishop
That is why you should be able to justify every element in your marketing and communications: your headline, sub headers, copy, image choice, call to action – everything. Back each up with rationale and, even better, previous examples. Being on the …
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