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You're Still Modeling Growth Incorrectly

You're Still Modeling Growth Incorrectly
When I first got the job running marketing at Mint, founder and CEO Aaron Patzer told me that we had to get Mint to 100,000 users within six months of launching. The number … Mark listened to my idea, then on the whiteboard he wrote the word “GROWTH.
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What's Old Is New Again: Why Affiliate Marketing Is Growing
As the year comes to a close, I can't help but think about all of the changes that have taken place over the past 12 months in our industry — things like the shift toward content marketing versus traditional online ads, social “buy” buttons, advances …
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5 strategies for last-minute Halloween marketing on Twitter
Real-time marketing demands a constant presence on Twitter, and a continued effort to engage users right up until the holiday hits. Over the years, brands have concocted some smart strategies for keeping their Twitter content fresh and relevant during …
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